About VALR - Adventure For Everyone

VALR is more than a motorcycling brand, it’s a call to adventure.

Founded by veteran Harry Kemsley, VALR is built on experience to help riders explore further with confidence. From first-timers to seasoned travellers, we’re here to inspire, equip, and ride alongside a growing community of bold, like minded adventurers.

Meaning of VALR

VALR: A Name Rooted in Old Norse and Real-World Experience

The name VALR comes from Old Norse, meaning “the fallen”, a fitting and powerful tribute to those Harry served with in the military, and a reminder to live boldly in their honour. Rooted in real-world experience, VALR combines battle tested resilience with custom planning and practical support for every kind of rider.

Brand Mission & Values

A Mission to Empower Adventure Riders

The VALR mission is to empower anyone interested in adventure motorcycling to explore with confidence, build skills to help them along the way and embrace adventure.

We are creating an authentic community where everyone, regardless of experience, feels welcome and equipped to ride with purpose.